Thursday, November 15, 2018

Entrepreneurial Mindset Masterclass – Top 10 Traits Of Successful Entrepreneurs

The dictionary defines Mindset as “the established set of attitudes held by someone”

or “a way of thinking”.

But when it comes to Entrepreneurial Mindset I like the mindset definition offered by Myrko Thum best:

Your mindset is the sum of your knowledge, including beliefs and thoughts about the world and yourself in it. It is your filter for information you get in and put out. So it determines how you receive and react to information.

Mastering The Entrepreneurial Mindset

Entrepreneurial Success

1) Successful Entrepreneurs have a focused mindset!

The key to moving from wantreprenuer to successful entrepreneur is having a viable business.

That means getting things done!

This means being focused!

Without focus and implementation – that ‘eureka’ moment counts for nothing!

I like this summary by Larry Boyer

entrepreneurial mindset

Recommended Reading:

=> 40 Entrepreneurs Share Their Secrets to Staying Focused

=> Advice For Entrepreneurs Who Can’t Stay Focused

=> Seven To-Do List Mistakes That Could Be Derail Your Productivity

=> 7 Surprising Productivity Tips for Entrepreneurs

2) Focused entrepreneurs ruthlessly eliminate distractions!

People who get big things done – do less of the small things!

Check out Warren Buffett’s 25-5 rule

Warren Buffett’s 25-5 rule came out of advice he gave to his airline pilot Mike Flint.

Warren Buffett’s 5/25 Rule

Successful entrepreneurs scan and eliminate distractions quickly.

Think about it…

“Every activity has an opportunity cost. Ask, ‘Is this activity worth what I am sacrificing for it?’ Clarity of purpose must come first. Be absolutely ruthless in refusing to spend time where it simply cannot give you optimal results.”

Steve Pavlina

Check out:

How world class entrepreneurs stay focused in a world filled with distractions.

13 Things You Should Give Up If You Want To Be Successful

We don’t rise to the level of our goals, we fall to the level of our systems

Recommended Read: Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

“You must purposefully, deliberately, and strategically eliminate the non-essentials. You must be constantly reducing, focusing and simplifying. And it’s not just about getting rid of the obvious time wasters, but being willing to cut out really terrific opportunities as well. Few appear to have the courage to live this principle, which may be why it differentiates successful people and organizations from the very successful ones.” – Greg McKweon

3) Successful Entrepreneurs are hard-wired to see opportunity where others do not.

I consider this the No1 Entrepreneurial Mindset that all great entrepreneurs share.

Successful entrepreneurs are observant – they are sharp-eyed, they notice things regular folks do not.

How Richard Branson was inspired to create an airline is a great example of an entrepreneur spotting an opportunity.

Richard Branson was traveling to Puerto Rico when his flight was canceled, leaving him and hundreds of other passengers stranded. Branson didn’t moan about his situation – he chartered a plane and divided the cost of the plane by the number of seats, and charged the stranded passengers $39 to re-book their seats.

Go for the opportunity – figure out the details later

Another example is Manny Khoshbin – multi-millionaire real-estate investor – who came to the USA from Iran aged 14.

He believes in going for the opportunity and figuring out the details later.

Manny tells how on an early deal he struggled to scrape together a $10,000 deposit to put down on a multi-million-dollar bank-owned abandoned shopping center. The deal was too good to pass up, so he risked the $10,000 – believing he could raise the rest of the financing later. [which he did]

This deal ended up making Manny over 1 million dollars profit…

A Million Dollar profit he would not have made if he had not trusted that he could figure out the details later!

Focus on opportunities, not obstacles.

Mastering The Entrepreneurial Mindset – Traits Of Successful Entrepreneurs

4) Successful Entrepreneurs Make Decisions Quickly

Entrepreneurs have an increased appetite for risk compared to the general population and nowhere is that more evident than in decision making.

They understand the consequences of getting a decision wrong but just as important, they understand the consequences of making no decision.

A wrong decision can be corrected – but you can’t go back in time and reverse not making a decision!

Even if they have never heard of it, the most successful entrepreneurs, follow the 40-70 Rule.

Colin Powell, former head of US military forces says that we need between 40 and 70 percent of the total information to make a decision. Less than 40 percent of information and we are likely to make a wrong decision. But if we keep looking for information beyond 70 percent, by the time we make the decision, it will be so late that others will have acted on the opportunity and will have a competitive advantage over you.

Entrepreneurial Mindset

Of course there are times when you should not make decisions quickly…

One such time is when you are angry.

Making a decision when you are angry rarely works out.

Or as a mentor of mine succinctly put it:

Don’t make a permanent decision on temporary feelings.

Related: => 7 Best Tools to Help Entrepreneurs to Take Decisions

5) Successful Entrepreneurs Trust Their Gut

Richard Branson famously said:

“I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.” 

Intuition is that magic that can get a successful entrepreneur from 40% confidence to 70% confidence in a decision.

Successful entrepreneurs are comfortable with not knowing it all. [ figuring out the details later ]

Wait for certainty and you will only see what everyone else can see and miss on the opportunity to get ahead of the game.

Never apologise for trusting your intuition – your brain can play tricks, your heart can blind, but your gut is always right.

-Rachel Wolchin

When in doubt ask yourself…

Does this feel right?

Mastering The Entrepreneurial Mindset

5) Successful Entrepreneurs understand: “Minimal Movement”.

If you have read any of my previous posts you will know that Stuart Wilde was an early influence on my entrepreneurial mindset.

It was Stuart Wilde who introduced me to the discipline of Minimal Movement.

Minimal Movement is a time management strategy where you eliminate all actions that serve no purpose, and you allocate the least possible energy and effort to the tick-tock things you have to do.

Minimal movement is analyzing what is very important to you, slightly important and not important at all, thus focusing on what serves you best.

Minimal Movement is a powerful tool for compounding focus and getting results.

I recently listened to Brent Charleton and Ian Stanley (of LionHeartWorkshop) discuss Time Management and how they structured Things To Do Lists.

They made a distinction that reminded me a lot of the Minimal Movement strategy.

When constructing Things To Do lists they recommend we break down tasks into 3 different priorities:

a) Tasks That Produce Money Now (1 -29 days)

b) Tasks That Produce Money Later (30 – 180 days)

c) Tasks That Produce Maintenance Money. (This is things you do to keep the money flowing from obligations or commitments you have already made such as a Monthly Newsletter or managing a membership site.)

If you focus your day doing tasks that produce maintenance money then you will plateau very quickly – or even go backwards.

Successful entrepreneurs are always adding new strings to their bow…

They are thinking ahead and looking for new ways to grow their business and make money.

They are constantly on the lookout for tasks that will produce money later.

Successful Entrepreneurs start their day with a Revenue Generating task!

6) Successful Entrepreneurs have a Stoic Mindset

Stoicism and being Stoic in the face of adversity is not a new idea – but it is a philosophy and way of thinking that has seen a re-emergence in the last decade.

Stoicism helps us to direct our thoughts and actions in an unpredictable world.

We can’t control external events and people, but we can control our mind and choose our behavior in regards to these external events.

The Stoic Entrepreneur is dedicated to:

  • Making the best use of their time
  • Mastering their emotions
  • Living a virtuous life – they have high moral standards

By these standards most successful entrepreneurs are stoic – even if they do not know it!

Certainly that was the case with me…

In my 20’s – long before I heard the term Stoicism, one of my mentors explained that with every event in life I had a choice.

I could either react to it OR respond to it.

A reaction is usual quick, without much thought, tense and aggressive.

It typically provokes more reactions

A response is usually calm and non-threatening.

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Viktor E. Frankl

To understand more about being a Stoic Entrepreneur – check out Ryan Holiday and his book:

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Also check out:

How billionaires like Warren Buffett, Jeff Bezos and Bill Gates demonstrate the ancient philosophy of Stoicism

7) Successful Entrepreneurs are comfortable saying NO!

If you want to get more of the important things done – you need to say NO more often.

Especially to energy sapping acquaintances…

Most of us, especially in friendships, hate to offend.

But the truth is that true friends understand and respect your position and priorities.

Focus only on tasks that get you closer to your goals.

As Craig Ballantyne suggests – create a NOT to do List

We have spoke previously about ‘You are the average of the five people you spend the most time with.’ – but this is not a new idea – the great Stoic teacher Epictetus explained it perfectly.

“Above all, keep a close watch on this—that you are never so tied to your former acquaintances and friends that you are pulled down to their level. If you don’t, you’ll be ruined. . . . You must choose whether to be loved by these friends and remain the same person, or to become a better person at the cost of those friends . . . if you try to have it both ways you will neither make progress nor keep what you once had.”

Still as relevant today as it was in 100AD!

Of course, this does not mean that you don’t make time for the three F’s (Fun, Family and Friendship)

The point is – successful people are experts at scheduling and prioritizing and if you want to join them – focus on their winning habits and mindsets

8) Successful Entrepreneurs are Mentally Flexible

They know that change is constant and part of life.

Things happen, sometimes bad, sometimes good.

Either way successful entrepreneurs deal with them positively.

Successful entrepreneurs – in the light of new information, reserve the right to change their mind – reverse a decision, close a business.

They are not embarrassed to acknowledge when they got things wrong.

Above all – they don’t allow the potential opinion of their critics to influence them or stop them taking action.

As Tony Robbins says “stay committed to your decisions but flexible in your approach”

9) Successful Entrepreneurs are Hard-Working

Talent does matter, but hard work matters even more…

 Entrepreneurial Mindset Masterclass

Life is a manifestation of where you direct your energy.

If you are lazy and unfocused – you will get lazy and unfocused results!

Successful entrepreneurs understand that hard work compounds and invest the time and effort necessary to succeed.

It is not unusual to discover that some of the most successful entrepreneurs did not excel in school or college.

What made them different was their work ethic and commitment to seeing a task completed.

There are some who will suggest you don’t need to work hard to be successful – but don’t be deceived.

Sure, you can make money in your sleep, but first you must put the work in!

“Working hard overcomes a who lot of other obstacles. You can have unbelievable intelligence, you can have connections, you can have opportunities fall out of the sky. But in the end, hard work is the true, enduring characteristic of successful people.”  Marsha Evans

Mastering The Entrepreneurial Mindset

10) Successful Entrepreneurs are relentlessly optimistic.

Optimism is defined as “the belief that good things will happen to you and that negative events are temporary setbacks to be overcome.”

This doesn’t mean you are naive or unaware of the potential difficulties ahead – it just means you approach difficulties and set-backs in a positive manner.

With an optimistic mindset you are inspired to work harder – whilst pessimism hinders you and demotivates you.

Success doesn’t create optimism; It is your optimism that leads to success.

It is said that optimism is the No1 mental habit that helped make Warren Buffett a Billionaire…

If it works for him, shouldn’t you give it a try?

Developing Your Entrepreneurial Mindset – Recommended Reading

Change Your Habits, Change Your Life: Strategies that Transformed 177 Average People into Self-Made Millionaires

The Greatness Guide: 101 Lessons for Making What’s Good at Work and in Life Even Better

Relentless: From Good to Great to Unstoppable

The Perfect Day Formula: How to Own the Day And Control Your Life

Entrepreneurial Mindset Related IncomeDiary Posts:

=> 21 Ways Successful Entrepreneurs Think Differently

=> 6 Traits All Entrepreneurs Secretly have in Common

=> 10 Practical Productivity Hacks of Successful Bloggers

=> How to be More Productive Online

Author Bio:
“BarryBarry Dunlop is a lifelong Entrepreneur, Angel Investor, Mastermind Facilitator and Sales Coach who launched his first Internet Business in 1998.

Mailable Microsite VII: How Smashbox brought interactivity to their menu

Every email design follows a similar structure as each element fulfills a role in achieving visual hierarchy like shown below.

Mailable Microsites -Header

Right at the top is the pre-header text in a font color fading into the background, a link to view the email in browser and followed by the brand logo. Yet, programmatically the subscriber first sees the brand logo; then the eye scan pattern moves down towards the navigation menu and finally onto the hero image and then the email copy.

Owing to the low human attention span, every email marketer tries to direct the focus of the subscriber to the email copy as soon as they open the email. While that is easily achievable in desktop layout as most of the content is present in the first fold itself, the subscriber viewing the email in mobile device will have a bad user experience if the email renders as either of the below instances.

Mailable Microsites - Misaligned Header

Fig 1.The email is non-responsive, so the subscriber will have to scroll horizontally & vertically to see the entire email.


Mailable Microsites - Mobile header

Fig 2. The responsiveness of the email stacks the navigation menu vertically, pushing the content further down.

As you can see, with the navigation menu consuming a major real estate space in the email, the subscriber must scroll down to read the actual email. As we discussed about How REI ‘served’ Hamburger Menu in emails, Monks here showcase another example of how Smashbox hid its navigation menu behind an interactive Hamburger Menu in Emails to reduce email content length.

This way, those interested can check out other products via the navigation menu by clicking the menu on the top and rest of the subscribers can move forward with the email.

Mailable Microsites - Menu_animated

Now let’s observe the transition of how they came to Let’s understand how adventure gear retailer REI clothing implemented hamburger menu in their emails over the years.

Journey From a Responsive Email to Menu Enabled Microsites

2015 – No Implementation of Navigation Menu in Emails

Earlier, emails were mainly opened on desktop devices. In 2009, the need for responsive emails pick up the pace as people started opening emails more frequently in mobile devices. Smashbox’s 2015 email was a beacon stating that their first step into the mobile responsive domain.

Mailable Microsites - Smashbox - 2015

In one look you find that Smashbox has a navigation Menu on the top of their email, where the subscriber is free to click and be redirected to a corresponding page on the website.

2016 – Menu in Emails

2016 was the year when Smashbox metamorphosed their emails to a minimal and cleaner look. By making use of the Hamburger menu in their emails, the navigation menu was hidden and the user had the freedom to interact with it to be redirected to the required page.

Mailable Microsites - Smashbox - 2016

2017 – Menu in Emails

Mailable Microsites - Smashbox - 2017

2018 – Menu in Emails

Mailable Microsites - Smashbox - 2018

Advantages of Menu in Emails

  • A dropdown Menu optimizes the layout for on-the-go viewers.
  • Navigation Menu in email is usually hidden (in plain sight) for mobile layout, nobody is forced to engage with it. This way only those interested shall interact with it.
  • The subscriber needs to be driven to the actual email copy. Since the Navigation Menu is hidden, everyone, scanning the email, won’t need to scroll after opening the email to read the email copy.

How EmailMonks can help

Interactivity in email is achieved using CSS animation and may not be supported in some email clients. After extensive testing, Android and Apple native email clients renders Hamburger menu very well and only Windows-based mobile clients are not supporting. Our development team test all email templates across 40+ email clients before delivery.

Looking to integrate Navigational Menu in your next Email Campaign? Get in touch with our experts.

Wednesday, November 14, 2018

Announcing Custom Deal Fields: Capture the Information You Need to Close More Deals

Starting today, you’ll be able to capture the data that matters most to your business, use it in automations, and manage it in ActiveCampaign. Today, we’re launching custom deal fields for the ActiveCampaign CRM. When you have all your deal information at your fingertips, it’s easier to close more deals. Custom deal fields let you

Aweber vs Mailchimp: Pricing, Analytics & Features

Aweber vs Mailchimp

Mailchimp and Aweber are both great email marketing services, however you just need one. In this article, we compare Aweber vs Mailchimp to help you decide on an email marketing platform.

Aweber vs Mailchimp Pricing

Mailchimp has undeniably one of the most attractive pricing options in the market. Its startup plan does not cost you anything and you can jump right in. You can have up to 2,000 contacts and send up to 12,000 emails in a month with the starter plan. For businesses starting to build their email list from scratch, this is an excellent option.

mailchimp pricing

Aweber has a free 30 day trial after which you have to choose a pricing plan depending on how many subscribers you have. For up to 500 subscribers, the pricing starts at $19 per month and it goes on to $149 per month for 25,000 contacts. Above that and they offer you custom pricing options. All plans allow unlimited emails.

aweber pricing

Aweber vs Mailchimp Features

Mailchimp comes with hundreds of custom template options which make creating eye-catching emails a breeze. You can design the form from scratch or use their very intuitive drag and drop interface. Mailchimp allows you complete control over the look and feel and layout.

mailchimp templates

Aweber seems to prefer that you use their predesigned templates and they offer over 700 templates to pick from, which can take you a while. Steering away from the template may also require a little bit of hacking to get things working as you desire. One neat feature of Aweber is their RSS-to-email which allows you to automatically create emails from your new blog posts.

aweber templates

Mailchimp focuses heavily on user experience, so it’s a relatively simple process to import your existing subscribers. Simply upload a csv file, Excel sheet, or just copy paste your list of contacts. Mapping relevant columns to the correct fields is also a straight-forward process.

mailchimp import

mailchimp import email address

Aweber also has a similar import feature, allowing you the ability to import from spreadsheets, text files, or directly copy pasting. The contat information must then be mapped with each of the fields and you can also choose to send a subscription confirmation email.

aweber import

aweber import 10 subscribers

Aweber vs Mailchimp Analytics

Mailchimp provides detailed information on the open rate, click rate, and most clicked links in the email. You can also have an overall view of the multiple campaigns you have run to see which ones are performing well and which ones are not up to par. Mailchimp advises you to resend bounced emails, and also shows how your performance compares with the industry average.

mailchimp analytics dashboard

Aweber offers similar analytics on opens and clicks. It also allows you to track the users who have unsubscribed from the list. You can also track the sales generated from each email, which allows you to send more emails that generate sales.

aweber analytics

Which one to use? Aweber vs Mailchimp

If you are worried about costs and are just starting out, Mailchimp’s forever free starting plan is an excellent choice. You have plenty of features packed into the free tier, and even the next level is only $10 per month.

The features are comparable for both. All in all, Mailchimp is a recommended option especially if you are starting out. It is easy to sign up, so give it a whirl and see for yourself. Sign up here to get started.

Markitors is an email marketing agency that has completed 100+ email projects for companies on 4 different continents.

15 Top Facebook Tools for Marketers

You know I LOVE my tools! Using the right Facebook tools for your social media marketing can mean less wasted time and money, and more productivity. And who doesn’t want that?!   In this post, I’ll share 15 of the best Facebook tools out there for marketers and small business owners. And the best part?

Tuesday, November 13, 2018

Backlink Outreach Tips: Link Building Etiquette

We’ve all heard the saying that anything worth having takes work; unsurprisingly, this also applies to link building. The best backlinks are worth a little research and thought, and reap positive results. If the responses to your link building efforts have stalled, it may be time to take another look at your outreach approach. Take note of these backlink outreach tips and avoid common back link faux pas to get the most out of your outreach.

Mutually Beneficial

How can the website benefit from linking to your product, service or guide?

This is one question that every link builder should ask themselves when approaching an editor or domain owner for a backlink. Yeah, it’s great that your Google ranking may improve, but what do they get out of the deal? After all, they have to take time out of their day to correspond with you and link to your site. Make the offer good so  tantalizing that they jump at the offer, or at least understand the reasoning of why they should add a hyperlink to your site.

Don’t just ask, sell the idea. This isn’t Facebook where you can link up with ‘friends’ en masse. Find what makes your product great, and use that to your advantage to pitch a meaningful offer that will add value.

Can your guest post provide a unique and fresh take on a topic? Will a link to your site add credibility? These are all things you should consider when conducting link building outreach.

Reasonable

In addition to creating a backlinking request that is mutually beneficial, the request should also be reasonable. As said before, the editor or domain owner has to take time out of their day to add a hyperlink to their website. The offer in return should be just as good, as the request. Don’t expect them to add five hyperlinks to articles dating back years ago for the measly offer of your deepest gratitude. Not only do they have to take time out of their workday to dig through archives, but also edit the content so that it’s appropriate for your offer.

The best indicator of whether a request is reasonable is your intuition. Would you go through the hassle of corresponding, and editing for little to nothing? If the answer is no, get back to the drawing board. If the answer is yes, but the editor or domain owner still declines it can be appropriate to negotiate if they don’t give a reasoning behind their decision.

A Gentle Reminder Is All You Need

You’ve approached an editor or domain owner with a backlink request and reasonable offer, but they haven’t gotten back to you in weeks. In situations like this it is appropriate to follow-up on the first request with a gentle reminder of your request and offer. The average worker receives about 120 emails per day, it’s likely they overlooked the first email or that the email ended up in their junk folder.

In cases where you’ve sent multiple emails a change in subject line or message may do the trick; however, if weeks have gone by it may be time to either seek another point of contact or call it quits. Knowing when to throw in the towel is just as important as the offer. Save yourself the hassle and focus your attention on other potential sites.

No Means No

While some might be flattered by your outreach, if the offer is good enough, others may vehemently renounce the idea linking back to your website. Take these in stride because there are sure to be more than a few that can’t be bothered with your outreach. Also, understand that a site may have regulations that restrict their ability to hyperlink to your website.

Whatever their reasoning, politely thank them for their time and document the interaction to avoid email remarketing blunders. If they said no politely the first time, they may not be so nice the second time around.

Link building is a useful tool, but without the correct approach can prove to be ineffective and a waste of time. Use these backlink outreach tips to improve your efforts. The forethought and work put into your link building outreach will pay off later on.

Related Backlink Articles

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

neil video

Everyone’s saying it… video is the future of content marketing!

But is it really?

Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos.

But, as you know, opinions don’t really matter in marketing. If the data shows something is working you should do more of it. And if the data shows the opposite, then you need to reconsider what you are doing.

So, was YouTube really worth it for me?

Neil, you’re on YouTube?

If you haven’t already seen my YouTube videos, you can check them out here (they are the same videos I also put on my blog).

And if you have seen my videos, you’ll notice that I have a ton of them. I started posting on YouTube a bit more than a year and a half ago and have already uploaded 347 videos so far.

That’s a lot of content!

The videos all vary in length. I have videos that are as short as 2 minutes, and I have others that are over 30 minutes.

The topics of video content also vary from covering strategy to tactics to answering your questions to even sharing tidbits from my personal life.

I’ve even shared some of my speeches on YouTube as well.

So, is YouTube worth it? Well, before I get into that, let me share some of my stats.

My YouTube channel

Since inception, my YouTube channel has generated 7,627,060 views.

total views

I know the above screenshot shows I’ve been a member of YouTube since August 18, 2011, but I uploaded my first real video on May 11, 2017… and it was about generating more Twitter traffic.

twitter traffic

Before that period, I did upload 2 other videos, but they were uploaded for ad purposes. I was using them to drive registrations to a webinar (which didn’t work as well as I had hoped).

Although my total YouTube view count is at 7.6 million, on a monthly basis my view count ranges between 600,000 to 700,000 organic views.

Over the past 30 days, I have generated 724,464 views, which resulted in 2,003,272 minutes of watch time.

viewcount

To give you some perspective, it would take you roughly 3.8 years to watch over 2 million minutes worth of video. And that’s assuming you’re watching for 24 hours each day and not taking breaks.

That’s a lot of watch time!

And here is an overview of how I generated those views.

stats breakdown

As you can see, the majority of my YouTube views comes from “search.”

That means people are searching on YouTube. After that, the suggested and browse are driving a large portion of the views. And then it is external, which are the views I am driving from NeilPatel.com.

It’s kind of crazy how I am driving 101,683 views a month just from my own site.

If you are creating funny videos, news-oriented videos, lifestyle videos, or documentary style videos like Gary V., the majority of your YouTube traffic will come from “suggested” and “browse” in which your videos are going to be recommended a lot in the sidebar of YouTube.

On the other hand, if the majority of your content is educational, kind of like mine, you’ll get the majority of your traffic from YouTube search.

What’s YouTube search like?

No matter what kind of videos you create, you can always generate traffic from YouTube search, similar to how I am.

The amount of traffic just varies on the type of videos you create… educational videos tend to generate the most from YouTube search.

Let’s dive into my search traffic:

search traffic

As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc.

But the second most popular term I’m generating traffic for is my name, Neil Patel.

And no, it’s not because I have built up a brand in the marketing space. It’s because I have so many videos on YouTube, I have organically started to build a brand on YouTube.

neil patel youtube

As you can see, I only generated 91 views from people searching for my name in May 2017 (that’s when I uploaded my first video). And now I can generate roughly 5,500 to 6,000 views per month just from that one search term alone.

All I did to grow my brand queries was to upload more content that I felt my target audience wanted to watch.

Overall, YouTube search traffic is high-quality traffic, and it’s much easier to rank and generate those views than on traditional Google search. Best of all, you can rank well on YouTube within a matter of days… even hours!

You heard me right, you can rank well on YouTube in a matter of days.

If you have a brand new profile and you are just starting to upload videos, you may not rank as high as you want right away, but you should see results fairly quickly and over time (like weeks and months, not years) you can easily climb to the top.

Remember, YouTube isn’t competitive like Google and their algorithm is different. If you want the most traffic, you just have to follow these 26 steps.

It sounds like a lot, but it isn’t. Most of them are short and easy to implement.

Whether you follow each of those 26 steps or not, make sure you at least follow the 6 principles below as they make the biggest impact:

  • Push hard in the first 24 hours – Unlike traditional SEO, videos that perform well in the first 24 hours tend to do well for the life of the video. If you have an email list or a push notification list, notify them of your YouTube video right when it gets published. If YouTube sees that your video is doing well early on, they will show it to more people and rank it higher.
  • Upload text-based transcripts – Although YouTube can somewhat decipher what your video is about, they don’t rely on it. They want you to manually upload a transcription of each video. This will help them determine what your video is about and rank you for the right terms. If you are too lazy to manually transcribe your videos, use Rev. It’s only a dollar per minute.
  • Engage with your audience – YouTube is a social website. Content that gets the most engagement performs the best. The obvious thing to do is to tell people to leave a comment, like your videos, and subscribe to your channel. But what works the best is responding to comments. You’ll notice on my videos that I respond to every single comment (or at least I try to).
  • Focus on click-through-rate – Similar to Google search, YouTube looks at click-through-rate. From using video thumbnails that pop to creating compelling headlines, you want to get people to click on your video or anyone else’s. If you want a cool looking thumbnail, use Canva.
  • Use the right keywords – Similar to Google, if you target the wrong keywords you won’t get much love. You can use VidIQ or if you want a free solution you can use Ubersuggest. When searching for the right keywords, don’t just go after the ones that have the highest traffic, focus on the ones that are also related to your video.
  • Keep people on YouTube – YouTube doesn’t want people to leave YouTube. Sending people off to your site early on will hurt you. And if your video isn’t engaging enough, you won’t do well. You can always use the “hot intro” to solve this (watch the video below).

Now that you got the basics down and you’ve seen all of my stats, let’s go over if YouTube is really worth it.

Is YouTube worth it?

I wish I could give you an easy yes or no answer, but that isn’t the case. It really depends what your goals are.

Don’t worry, though, I am not going to give you a lame response… instead, I am going to go over each scenario and tell you if you should go after YouTube (or not) based on your goals.

I will also share my own experience.

Advertising income

It’s not easy to get millions of views per month. Depending on what vertical you are in, some monetize better than others when it comes to ads.

But the one thing that I am certain about is that unless you have tons of views (like well into the millions), the ad income isn’t that great.

According to SocialBlade, I could generate an estimated monthly ad income of $173 to $2,800.

ad income

Based on the vertical I’m in, it would be toward the middle to upper end of that number, but still, it’s not that great.

$2,800 a month in ad income wouldn’t even cover my costs to produce and edit the videos I put out on a monthly basis.

So, if you are looking to monetize purely through YouTube ads, I wouldn’t recommend it. It’s not that lucrative unless you can keep your production costs down and you are in a category where you can get millions of views each month.

Sponsorship deals

I know there are famous YouTube stars who make a killing off of sponsorships and endorsement deals. If you are looking to make money from YouTube in this fashion, I wouldn’t count on it. It’s tough, and unless you have generated millions of views each month, you probably won’t get any sponsorships.

Selling products

Whether it is informational products or physical products, YouTube works extremely well.

Based on the data I have from other YouTubers, I would generate around $35,000 a month from YouTube on the low end and $50,000 on the higher end if I pushed people to a webinar and then sold a $997 informational product.

That’s not too shabby.

I don’t do this with my YouTube channel, but it works well.

My buddy Adam does this with his YouTube profile and kills it. He makes a generous 6 figures a year just from promoting informational products from his YouTube videos. He typically sells his products for a few hundred dollars as he is in the consumer space.

I know Tai Lopez does well from this strategy too and so do 20 or so other marketers that I personally know.

In other words, if you want to leverage YouTube to sell products, you should consider doing so. It’s not too competitive to generate the traffic and there is a ton of money for each visitor you attract.

Building a brand

This is what I primarily use YouTube for.

And for this purpose, it has worked well for me. I get countless emails from people telling me that they found me on YouTube or how they love the content I am producing.

youtube email

For me, it’s not an ego thing, but I want to build a bigger brand. The bigger my brand, the easier it is for my agency to close consulting deals.

Assuming you put out good video content, you’ll find that people will subscribe to your channel, follow you, engage with you, and get to know you better.

If you are selling anything in the future, having this extra brand exposure doesn’t hurt.

If your goal is to build a personal brand, YouTube is great. It doesn’t help as much with corporate brands, but the investment is well worth it from a personal branding perspective.

If you are starting out from scratch (not just on YouTube but in general), I would recommend you focus on a corporate brand instead (YouTube won’t be as effective here), but if you are knee deep in it like I am, just keep pushing forward on your personal brand.

So, for personal brand building, YouTube is worth it. For corporate brand building, not so much.

From YouTube alone, the extra brand exposure has helped my agency close a bit more than $320,000 in revenue (not profit) that I know for sure as the clients told me that they found me on YouTube first.

Lead generation

Here’s where I have generated my biggest ROI… consulting leads. Although I don’t directly collect leads from YouTube, a lot of my clients have seen my YouTube videos.

2 of my clients first found me on YouTube (hence the $320,000 figure above), and countless more have seen my YouTube videos.

If you want to collect leads, YouTube is a great channel. I just wouldn’t collect leads from day 1. First focus on building your audience and then drive people to a landing page after 5 or 6 months of being on YouTube.

The reason for the delay in collecting leads is that it will help you build up your channel authority, so once you do drive people away from YouTube, you will be able to maintain your traffic versus seeing a drop.

The cool part about lead generation is that it works well for both B2B and B2C. With B2B, you will collect fewer leads, but each one will be worth more. With B2C, you will generate more leads, but each one will be worth less.

B2B vs B2C

Speaking of B2B and B2C, YouTube works well for both spaces. It doesn’t matter what industry you are in, YouTube will generally work.

I know I mentioned above that YouTube doesn’t work as well with corporate brands as it does with personal ones, but that doesn’t mean YouTube won’t work. It just means personal brands see a better result.

Conclusion

Overall, YouTube is worth it. You just have to find the right monetization strategy for yourself.

Some people, like my buddy Adam, use YouTube to sell info products while also monetizing through ads.

Ads don’t make him as much money, but when you add up everything together the revenue number is nice. And you will probably be in a similar boat in which you’ll make money from YouTube in multiple ways.

For example, I use YouTube to build a brand and collect leads.

The last piece of advice I have for you is to use videos on multiple platforms. This will drastically increase your return on your investment.

With me, I upload videos to Facebook, YouTube, and LinkedIn. Everyone talks about YouTube (even me), but I’ve done better from uploading videos on LinkedIn from a revenue standpoint than YouTube.

It’s not because LinkedIn is more popular, it’s just that they are more generous with giving you more video views than YouTube because their algorithm currently heavily favors video content.

So, are you going to jump on the YouTube bandwagon?