How “Microcopy” Can Get You More Conversions (From Leads You Already Talk To)

“A/B testing.” “Persona.” “ROI.” There’s so much marketing jargon out there that it’s sometimes hard to figure out what matters and what’s a waste of time. When you hear the word “microcopy,” your first instinct might be to roll your eyes at yet another mystery marketing term. But before you hit the back button, consider