How To Manage Your “Limited by Budget” Ads Account.

When using AdWords for a limited budget, some marketers have run into a problem with the system limiting their ad budget. They set a specific budget for the day. When they try to start another campaign, their budget has already been used up for the rest of the day.

 

While this is a fairly common problem, there is a difference between finding a quick solution and the right solution. Some people choose the easiest path by increasing their budget. The right course of action might not be the easiest solution, but it will give you the best results.

 

What Are Your Options When Your AdWords Are Limited by Your Budget?

 

Most businesses think about budgets in a monthly context. With AdWords, you are really setting a daily ad budget. To convert from a monthly budget into a daily budget, you would just divide your monthly budget by 30. If you want to be perfectly accurate, you would actually divide this by 30.4.

 

When you are using multiple campaigns, your next step is to figure out how you are going to divide your budget. Often, people just divide their ad budget equally between each campaign. This technique works when you are just starting out and do not know what will actually work best for each campaign.

 

As you get better at targeting different audiences, you will want multiple campaigns. You could continue to divide your budget equally, but then your budget ends up stretching to cover multiple campaigns. Before long, you are running out of money on your campaign. Once Google limits your campaign because of your budget, your ads are shut down until the next day begins.

 

Take a Look at Your Campaigns

 

Should you fund both of your campaigns equally? Should you only fund one of them? The answer to these questions depends on how your campaigns are currently performing. You want to focus on the campaign that gets the best results.

 

Now, the only problem is figuring out which results to look at. Some people focus on just cost per click, but this can end up causing problems. For many businesses, the main goal is to gain potential customers instead of just getting clicks on your ad. Instead of just looking at the cost per click, make sure to consider the cost per conversion. This metric will demonstrate how effective your ads are at actually bringing customers into your sales channel.

 

Ultimately, your main goal is to spend your budget on which campaign works the best and has the best conversion rate. If your approach stops working, you need to optimize your campaigns and adjust again. By making these adjustments, you can constantly improve your campaigns and achieve better results.

 

Over time, these small tweaks can add up. If a single tweak improves your results by 15 or 50 percent, this can quickly add up if you are doing multiple tweaks. As long as you continue making these adjustments your results will improve greatly.

 

You can use this technique for any metric that you find in Google AdWords. The main goal is to maximize your existing budget. In many cases, you do not have to have a decent budget to start using these techniques. As soon as you are using AdWords, you can begin adjusting your campaigns to achieve the best metrics. Making these adjustments can take time, but it will help you achieve the best result possible.