A negative keyword is a word or phrase that allows you to filter out who your ads will be served to in the search results page. After you have decided that a term is irrelevant to your campaign, you can add that term as a negative keyword.
Why are negative keywords important? Because they help you maximize your ad budget.
Here is how to identify negative keywords with Google
1. Go to Google.
2. Type in Keyword
3. Type space, and find potential negative keywords.
4. Then type in every letter of the alphabet
5. Identify keywords in a list
6. Searches related to call transcription.
7. Add them to AdWords
That’s it! Now your ad will not display when any of these negative keywords are used in a search query.
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