Social Media Trends That You Must Know In 2018 If you’ve been...

Social Media Trends That You Must Know In 2018 

If you’ve been using Facebook and Instagram you’re most probably noticing regular changes that make you feel like someone has moved the tools in the shed overnight. 

It’s important to know that the world of online marketing and social media is a forever changing landscape and as technology advances so does user behaviour.  

So here are a few important trends due to dominate the industry in 2018 so you can stay ahead of your game and create the most successful engagement strategy possible. 

1/ Content Creators

In the past, companies were employing freelancers to create content on their behalf, however now due to increased use of social media, companies will be hiring someone in-house to take care of all their content creation needs. This way these people can have a finger firmly on the pulse and create content relative to their brand. 

In the past, many companies hired freelance writers to create content for their social media accounts. They would then cross-promote new content across platforms. The increased prominence of social media platforms as a method of engaging young consumers will push marketing firms and companies to hire their own employees to focus solely on content creation that speaks to their target audience. 

2/ LIVE Video:

Facebook LIVE’s ain’t no new thing, but they will continue to grow exponentially. Everyone want’s to get involved with Facebook LIVE. Marketers love it and people love watching them too.

“In fact, 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, LIVE video gets 3x more views.” - Business2community.com 

Let’s be honest, live Videos are scary, but the beauty is that they are real and can showcase excellent ‘Behind the Scenes” footage of the job site, meet the team and so on.  

3/ Transparency: 

This follows on from my previous point in regards to LIVE videos. Transparency! yes, transparency will be one of the most crucial elements of marketing. As much as there’s all this AI (Artificial Intelligence) coming out, consumers can smell it a mile away and still relate best to the good old human touch! 

Think about it. Transparency and trust are already huge when it comes to signing contracts with new builders, and everyone ready reviews. They search for you online, find your social media profiles, and stalk you out before taking next steps. Everyone reads reviews. So make sure you get some on your Facebook Page. 

4/ Mobile Video Consumption will increase: 

It’s no secret that people spend a lot of time staring at their phones, and we all know that social video is a big deal, so if your website is not mobile optimised, this is a big deal in a bad way.  Basically, search engines are smart little machines, they will penalize you if your website isn’t mobile-friendly.

“In 2018, mobile video consumption is expected to grow by 25% (and video consumption is supposed to decline on laptops and desktop computers for the first time ever)” - Social Media Today 

5/ Digital Interaction, Locally: 

Exciting news for local businesses, “Facebook Local” now gives consumers a more localized social platform making it easier for you to interact with your audience locally. 

Also Local Services Ads in business.  Facebook makes it easy to prove you’re trustworthy. A local focus this gives local businesses the chance to rise against bigger brands meaning that you guys will have to be more on-to-it than ever.

Want to stay on top of your game in 2018? Book a SocialSite with RichTrianing and integrate all your social media content onto a brand new mobile optimised Website designed for 2018 trends and beyond. 

Learn More Here ~ http://richtraining.com.au/socialsites