Sometimes, doing things in routine leaves no room for innovation. While you may not lose anything, you are not gaining either. Occasionally, a session of idea exchanges among peers can work wonders in breaking the monotony of being stuck to the plateaued performance. This is especially a scenario in the realm of email marketing. So, when you are in the presence of peers from the same domain, you tend to function better and think innovatively. EmailMonks felt the same when we attended Litmus Live from 17-19th Sept at Boston.
Following is a glimpse of some of the knowledge nuggets, email marketers like you and me have learnt from different sessions:
Lisa Keller @lisackeller
Consumers have the average attention span of 11.1 seconds in #email, slightly more than a goldfish can hold attention. What does that mean word wise? 50 WORDS OR LESS #BrevityOverBloat #litmuslive
Litmus @Litmusapp.
Optimizing for clicks, opens, and conversions isn’t enough, says @MrDrewPrice #LitmusLive
“When coding mobile-first, it’s important to not use !important declarations.” @chrissmith77 #LitmusLive
Deliverability gets you to the party, inbox placement gets you into the door. #LitmusLive
Modular design allows you to standardize your process. It improves collaboration, efficiency, and helps you test ideas quicker. #LitmusLive
“Progressive enhancement is like a broken escalator. Even when the escalator isn’t working, you can still take the stairs.” @alicemeichi #LitmusLive
An email with sky-high engagement that doesn’t meet your strategic goal is ultimately a failure. #LitmusLive
“An email playbook is not a style guide. It’s a hub for best practices, inspiration, case studies, resources, and more.” @shannon_crabill #LitmusLive
“The worst call-to-action is too many call-to-actions.” #LitmusLive
An un-designed email is personal. It’s from a human, reads like a note, and feels more like a letter from a friend than a campaign from a company. @hollygowrightly #LitmusLive
Chad S. White (@chadswhite)
Email accessibly is not about accommodation so much as it is about inclusion. People have permanent, temporary, and situational impairments. @jaimebradley @logansandrock #LitmusLive
Great advice from Robin Parish of Wistia about email marketing project management–the role of the PM and team members, setting deadlines, communicating effectively, etc. So important as email is integrated into other channels and departments. #LitmusLive.
How to give good feedback ~Robin Parish of Wistia #LitmusLive
The “one breath test”: Read your email. If you run out of breath before reaching the first CTA, then shorten that text. ~AJ Jacob, UN Foundation #LitmusLive.
Justine Jordan @meladorri
“People don’t value writing accuracy because they don’t realize how much they write or how often they make mistakes” @MrDrewPrice — great setup for “Make Every Word Count” up next with @tnrt #litmuslive 
Jaina Mistry @jainamistry
Reduce friction and confusion with your subscribers by omitting these common offenders in your email copy. @tnrt #litmuslive
Jason Rodriguez @RodriguezCommaJ
The idea to preload an animated GIF in a hidden div in the body of your document to prevent lag from loading is 
Thanks, @alicemeichi #emaildesign #LitmusLive
Lindsay Brothers @LindsayBro
Great takeaways from @jamiebradley and @logansandrock #LitmusLive
Cody Wooten @popculturelord
Churn baby churn. Stephanie McKay does the math for you, and if you’re like me you no do math good. Awesome Scoring Equation #litmuslive
Wrapping Up:
Learning is only effective when applied practically. Email marketing is a field that is ever-changing and willingness to learn and implementing innovations can help you score well in your email campaign performance and results. We hope these excerpts from Litmus Live will help you become a better email marketer.
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