Resending Email: To Do Or Not To Do? Here’s How to Decide (And What To Do After)

“If at first you don’t succeed, Try, try, try again.” – Thomas H. Palmer Resending email campaigns probably sounds redundant, right? I mean, they ignored your email the first time completely, or opened it and decided they didn’t care enough to click. Would trying again even work? Well, let’s answer that with some cold, hard